b"ABOUT THE PORTFOLIOINDICATIVE STUDY VISIT Effective internal and external communications are essential to the success of modern organisations. In the ever-changing landscape of the digital age, marketing, presentation skills and communications training can keep your organisation a step ahead and avert PR crises in this fast-moving media age. We offer programmes that will help improve your writing skills whatever the medium, unlock your presentation and speech writing skills and become a marketing and communications professional equipped for the digital world.The clear presentation of data analytics is now a key skill for marketing professionals and is often used as the basisfor critical decision making. For those looking to develop their data and statistical skills, our Data and StatisticalAnalysis and Presentation course will equip you with the skills to intelligently gather, analyse, interpret and utilise datato drive decisions. GUY'S AND ST THOMAS' CHARITY FEATURED TRAINERS Guy's and St Thomas' Charity, an independent urban health foundation, works with Guys and St Thomas NHS Foundation Trust and others to improve health in the London boroughs of Lambeth and Southwark. The organisations focus is on tackling complex health issues that are prevalent locally, but also relevant to other urban areas across the UK and internationally. On this visit, delegates on our Data and Statistical Analysis and Presentation course will learn about the practical application of data analytics and data visualisation tools (Tableau) to help tackle the major health challenges facing London in the 21st century.THE WRITING AND PRESENTATIONSKILLS TOOLKITThis two-week programme combines:COURSE OBJECTIVES:On completion, you will be able to:Plan, structure and write with increased skill and condence,PAUL RICHARDSDR. ALEX RIBABusiness Writing with Impact05 days whatever the subject or delivery method (including meetingWriting and Delivering Speeches and Presentations05 days minutes) Paul has curated international trainingAlex is a statistician and engineer withwith Impact Understand key writing techniques that achieve clear and courses for over ten years, delivering inmore than 20 years of experienceThe art of rhetoric remains one of the most important modes of concise language that delivers with impactTackle difficult questions with uency and avoid classic trapsLondon, Pakistan, Iraq, Tanzania, Kenya,teaching statistics and conductingpersuasion and inuence, while written communications are often the and pitfalls basis for critical business decisions. The Writing and Presentation Employ essential project management skills to work effectivelyGhana, South Africa and Ethiopia. Heresearch at Universitat Politecnica deSkills Toolkit combines two specialist programmes and is designed to and hit deadlines give you the skills and condence needed to write and deliver specialises in courses on publicCatalunya, Barcelona Tech. speeches, presentations and business reports essential to your Overcome nerves to present with authority and clarityrelations and marketing, speech-writing,organisation and career development. KEY TOPICS As part of the Statistics for Sustainable Development team, a and the workings of government. social enterprise providing services to a global community ofThese two weeks will equip delegates with the tools needed to write Identifying different types of business writing and the bestpeople working towards the UN Sustainable Development Goals,concise and compelling business copy in any format and deliver format and structure Alex has been involved in digital data collection and capacityspeeches or presentations that engage and convince your audience.Structure and sentence construction, best use of English andHe is a former special adviser to UK Cabinet Ministers and hasbuilding, including online learning. jargon busters worked in and around Westminster for nearly 30 years. He hasIn week one, delegates will be guided through the process of writing Writing captivating and memorable speeches and presentations written speeches for MPs, Ministers, and public leaders. For theWith a PhD in Statistics, he has worked on projects in a wide rangewithin a business context, including planning, structure, style and Delivering speeches and presentations that inuence andpast ten years, Paul has lectured at the School of Oriental andof elds, with his areas of expertise including industrial statistics,common English-language pitfalls. In week two, the focus is on the engage your audienceAfrican Studies (SOAS) on speeches and speech-writing. experimental design, statistical process control, six-sigmawriting and delivery of speeches and presentations.statistical techniques and analysis of surveys. Alex is particularlyDURATION FEEDATE VENUEPaul is the author of four books, including How to Win an Election,interested in the design of data collection plans and data analysis,The programme will culminate in a practical exercise, drawing upon10 days 4,195 16 - 27 May 2022 London and has written for newspapers and magazines. He regularlyand he is an expert in the communication of results in a simplethe skills learned throughout the two weeks; delegates will write and appears on radio and television, including the BBC. Paul is aand meaningful way to non-statisticians.present a presentation or speech which will be videoed and given a14 - 25 November 2022 Dubaimember of the National Union of Journalists (NUJ), Charteredprofessional and constructive critique.Institute for Public Relations (CIPR) and the Royal Television Society (RTS).112e: trainingbookings@crownagents.co.uklt: +44 (0)20 3940 4300 w: crownagents.com/training 113"