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Building the export capacity of SMEs in Moldova /

Case study: Working with the European Bank for Reconstruction and Development

Small and medium-sized enterprises (SMEs) are of great importance to a country’s economic growth, maintaining an economic balance and contributing to export expansion.

In December 2018, the European Bank for Reconstruction and Development (EBRD), with the support of the EU, asked Crown Agents to deliver a training programme on export of services, specifically tailored for SMEs in Moldova to assist them to build the capacity to compete internationally in the export market.


The objective of this course was to assist SMEs in Moldova to develop concrete export strategies and to support the private sector to access foreign markets. Crown Agents delivered highly practical customised and contextualised training for 15 delegates who represented organisations in the recruitment, marketing and business consultancy industry sectors.

Over the course of five days, our expert trainers covered a number of procedures, protocols and processes to help their businesses grow in competitiveness and compliance in a global marketplace. The training covered the principles of successful services exports, assessment of new markets, an exploration of the legal issues surrounding export services, and how to successfully pitch or sell your business in a new overseas market.

Furthermore, participants were offered face-to-face mentoring sessions with our experienced trainers to support the growth of their business following the course.


As a result of the training, all delegates were equipped with the know-how and template materials to guide their export strategy development into the future to increase export volumes, build new contracts and develop improved export strategies.

Feedback from delegates included:

“The trainers understood the needs of local enterprises very well and delivered the training accordingly…the participants obtained informative materials and learned from international experience. There were also many opportunities to start new partnerships.”