b'These unique partnerships focus on each supportersDelivered oxygen philanthropic vision and passion to create a balance between giving back while supporting their concentrators business objectives.providing over 15 In May 2021, India was at the height of its COVID-19 crisis. The healthcare system was overwhelmed,million hours of hospital beds were full and there was a critical lack oxygen for patients of oxygen needed to save lives. During this emergency, Crown Agents formed a rapid partnership with bothin India and UgandaMars Inc and Primark to provide much-needed oxygen concentrators to hospitals in India. The chosen hospitals were located where the companies farmers and associates lived, so that they too could directly benefit from the support. Both companies worked with Crown Agents to develop a targeted response that supported some of the most vulnerable peoplein India, while simultaneously focusing on theirown important markets and supply chains.Our partnership with MARS Inc and Primark and our unique emergency response acted as a catalyst for other companies to team up with Crown Agents and co-create similar response projects.As the word spread, we were soon rolling-out other life-saving activities in sub-Saharan Africa and South America, demonstrating the widespread effect that can behad when corporates believe that doing goodis good for business.The doctors and paramedics were stretched beyond their limits (during the outbreak of COVID-19). If a third wave hits, we need the oxygen. These donated oxygen concentrators will be put to good use.Dr. S. C Sundriyal, Director of Civil Hospital,Lucknow, India33'