As a partner of PricewaterhouseCoopers Japan (PwC Japan), Crown Agents Japan, through Crown Agents Nigeria, supported PwC Japan's study on "Potential Business in Africa - Nigeria - Sanitation and Nutrition" sponsored by Japan External Trade Organization (JETRO).
Nigeria has a large population living at the "Bottom of Pyramid" (BOP), which is the lowest salary group. The study sought to identify opportunities for Japanese enterprises to enter into the market for hygiene and nutrition products in Nigeria.
Crown Agents supported PwC's study in Abuja, Kano, and Lagos by fully utilising its wide networks with the governments, private enterprises and NGOs in Nigeria.
We hope this study will be able to contribute to Japanese enterprises efforts to develop business opportunities in the Nigerian market, and support the improvement of Nigeria's BOP situation.